PESProfessional English Services
DE/EN

Your English may be
correct. But does it
sell in North America?

American business communication and sales advice for German companies entering North America.

Get the €199 First Impression Audit

Available exclusively to business customers acting under Section 14 BGB. PES applies the German small-business VAT exemption under Section 19 UStG.

Weimar • Germany • North America

NA GRID34.0522° N118.2437° W＋
MARKET ENTRYFOCUS
PRECISION.CLARITY.IMPACT.

FROM GERMANY.

TO NORTH AMERICA.

First impressions

We sharpen your message for credibility and trust from the start.

Sales language

We turn complex features into benefits that drive decisions.

North American context

We align your communication with expectations and business culture.

[SYSTEM / 01]

The problem PES solves

Correct English can still lose the buyer.

German companies often lead with history, engineering detail and technical completeness. North American buyers usually want the commercial point sooner: What problem do you solve? Why does it matter? What should happen next?

PES is not generic proofreading. It examines how your message lands with the buyer and shows where clarity, relevance or trust breaks down.

[ENTRY OFFER]€199

First Impression Audit

See what a North American buyer sees.

A focused review of one English-language sales asset: a key webpage, sales deck, outbound message or similar customer-facing material.

  • 01The strongest and weakest first-impression signals
  • 02Where the message loses clarity, relevance or credibility
  • 03Specific rewrite examples—not vague advice
  • 04A practical priority list for what to fix first
Order the First Impression Audit

Available exclusively to business customers acting under Section 14 BGB. PES applies the German small-business VAT exemption under Section 19 UStG.

[SYSTEM / 02]

How it works

One asset. Four clear steps.

The audit is the front door. Follow-on work is recommended only when the evidence shows it is worth doing.

  1. 01

    Send the asset

    Choose the page, deck or message that matters most.

  2. 02

    Buyer-lens review

    PES tests positioning, clarity, trust and next-step logic.

  3. 03

    Receive the findings

    Get specific examples and a ranked fix-first plan.

  4. 04

    Decide what comes next

    Implement it internally or ask PES to handle the rewrite.

[PES STACK]

The system behind the work

Tools support the judgment. They do not replace it.

01 / Evidence

Start with the material

The analysis stays tied to your actual page, buyer and business goal—not generic templates.

02 / Buyer lens

Separate fact from assumption

Verified facts, client statements, inferences and unknowns are kept distinct.

03 / Rewrite

Make the value easier to buy

Technical substance stays intact while the commercial message becomes clearer.

04 / Control

Human approval stays in place

Nothing is published or sent automatically. You approve the final wording and next action.

[ABOUT PES]

Two business cultures. One clear message.

An American sales and communication perspective, based in Germany.

I’m Earl Flanagan, founder of Professional English Services in Weimar. I am American and have lived and worked in Germany for more than twenty years. My background combines sales, business communication and intercultural work.

PES exists for the gap between technically correct English and the message a North American decision-maker will understand, trust and act on.

View Earl’s LinkedIn profile
[NEXT ACTION]

Start with the asset that matters most

Find out what your North American buyer sees.

Order the €199 audit directly, or send a short question before you decide.

Get the First Impression Auditearl@pesweimar.de

Available exclusively to business customers acting under Section 14 BGB. PES applies the German small-business VAT exemption under Section 19 UStG.